Author: | Ebbes, Peter; Papies, Dominik; Heerde, Harald J. van | |
Tübinger Autor(en): |
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Issue year: | 2017 | |
Verlagsangabe: | Berlin, Heidelberg : Springer | |
Language: | English | |
Full text: | https://doi.org/10.1007/978-3-319-05542-8_8-1 | |
ISBN: | 978-3-319-05542-8 (online) | |
DDC Classifikation: | 330 - Economics | |
Dokumentart: | BookPart | |
Published in: | Handbook of market research | |
Page range: | 1-37 | |
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