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| Author: | Ebbes, Peter; Papies, Dominik; Heerde, Harald J. van | |
| Tübinger Autor(en): |
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| Issue year: | 2017 | |
| Verlagsangabe: | Berlin, Heidelberg : Springer | |
| Language: | English | |
| Full text: | https://doi.org/10.1007/978-3-319-05542-8_8-1 | |
| ISBN: | 978-3-319-05542-8 (online) | |
| DDC Classifikation: | 330 - Economics | |
| Dokumentart: | BookPart | |
| Published in: | Handbook of market research | |
| Page range: | 1-37 | |
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