The demand for licensed merchandise in sports : on the purchase channel choice

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The demand for licensed merchandise in sports : on the purchase channel choice

Author: Nalbantis, Georgios; Fahrner, Marcel; Pawlowski, Tim
Tübinger Autor(en):
Nalbantis, Georgios
Fahrner, Marcel
Pawlowski, Tim
Published in: Journal of Sport Management (2017), Bd. 31, H. 5, S. 433-451
Verlagsangabe: Human Kinetics Publ Inc
Language: English
Full text: http://dx.doi.org/10.1123/jsm.2016-0179
ISSN: 1543-270X
0888-4773
DDC Classifikation: 300 - Social sciences, sociology and anthropology
330 - Economics
610 - Medicine and health
Dokumentart: Artikel
Reference: 496952420
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