Author: | Keller, Wiebke; Deleersnyder, Barbara; Gedenk, Karen | |
Tübinger Autor(en): |
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Published in: |
Journal of Marketing
(2019-01), Bd.
83,
H.
1,
S.
73-88 |
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Verlagsangabe: | Sage | |
Language: | English | |
Full text: | https://doi.org/10.1177/0022242918812055 | |
ISSN: | 1547-7185 | |
DDC Classifikation: | 330 - Economics | |
Dokumentart: | Article | |
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