Developing a potential business model for the automotive and the energy industry

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dc.contributor ESB Business School, Reutlingen University de_DE Benad, Holger de_DE Bode, Martin de_DE Hack, Andreas de_DE Kleine-Möllhoff, Peter de_DE Wagner, Hanna de_DE
dc.contributor.other Rennhak, Carsten de_DE
dc.contributor.other Nufer, Gerd (Hrsg.) de_DE 2013-02-01 de_DE 2014-03-17T11:33:39Z 2013-02-01 de_DE 2014-03-17T11:33:39Z 2012 de_DE
dc.identifier.other 378259644 de_DE
dc.identifier.uri de_DE
dc.description.abstract This paper aims to present a sustainable business model for eMobility. In order to achieve this goal four different working packages are created. First of all different types of innovation are studied and defined focusing on disruptive innovations. Next different definitions of business models are analyzed and a modified business model is designed which includes eight main components - strategy, value proposition, financial aspects, resources, processes, environment, networks & channels as well as customer & market scope. In the following part the company Hilti, a supplier of the construction industry is researched and analyzed regarding its business model and the possible disruptive innovation “fleet management”. Then based on previous analyses a business model for eMobility is developed. The proposed business model aims at propagating eMobility, making effective advertising and testing different technologies in the field. Therefore the paper is introducing a business model for a taxi company and defining each component in detail. It presents potentials of eMobility in general and facts about the taxi industry to generate a better view of the overall situation. The paper closes with an outlook on further potentials of the proposed business model. en
dc.language.iso en de_DE
dc.publisher Universität Tübingen de_DE
dc.rights ubt-podok de_DE
dc.rights.uri de_DE
dc.rights.uri en
dc.subject.classification Energiewirtschaft , Kraftfahrzeugindustrie , Geschäftsmodell , Klimaänderung de_DE
dc.subject.ddc 330 de_DE
dc.subject.other Elektromobilität de_DE
dc.subject.other E-Mobility en
dc.title Developing a potential business model for the automotive and the energy industry en
dc.type WorkingPaper de_DE 2013-02-01 de_DE
utue.publikation.fachbereich Sonstige/Externe de_DE
utue.publikation.fakultaet 9 Sonstige / Externe de_DE
dcterms.DCMIType Text de_DE
utue.publikation.typ workingPaper de_DE 6697 de_DE
utue.opus.portal rt-disk-mm de_DE
utue.opus.portalzaehlung 2013.20000 de_DE
utue.publikation.source Reutlinger Diskussionsbeiträge zu Marketing & Management ; 2013,2 de_DE
utue.publikation.reihenname Reutlinger Diskussionsbeiträge zu Marketing & Management de_DE
utue.publikation.zsausgabe 2013, 2
utue.publikation.erstkatid 2658712-9


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