Browsing 9 Sonstige / Externe by Author "Hirschburger, Linda"

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Browsing 9 Sonstige / Externe by Author "Hirschburger, Linda"

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  • Humor in der Werbung
    Nufer, Gerd; Hirschburger, Linda (2008); WorkingPaper; Reutlinger Diskussionsbeiträge zu Marketing & Management ; 2008,7