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| Author: | Roos, Melanie | |
| Tübinger Autor(en): |
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| Issue year: | 2012 | |
| Series: | Research | |
| Verlagsangabe: | Wiesbaden : Springer Gabler | |
| Language: | German | |
| Full text: | http://dx.doi.org/10.1007/978-3-8349-3935-7 | |
| ISBN: | 978-3-8349-3934-0 | |
| Keywords: |
Deutschland Cause Related Marketing Erfolgsfaktor Verbraucherverhalten Strukturgleichungsmodell |
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| Dokumentart: | PhDThesis | |
| Pages: | XVIII, 241 S. : graph. Darst. | |
| Reference: |
363075631
365266795 |
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| Note: | Zugl.: Tübingen, Univ., Diss., 2011. | |
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