Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

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dc.contributor.author Keller, Wiebke
dc.date.accessioned 2024-02-08T07:46:57Z
dc.date.available 2024-02-08T07:46:57Z
dc.date.issued 2023
dc.identifier.issn 0167-8116
dc.identifier.uri http://hdl.handle.net/10900/150878
dc.language.iso en en
dc.publisher Amsterdam : Elsevier de_DE
dc.relation.uri http://dx.doi.org/10.1016/j.ijresmar.2022.10.001
dc.subject.ddc 330 de_DE
dc.title Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters de_DE
dc.type Article de_DE
utue.quellen.id 20230928000000_00895
utue.publikation.seiten 455-474 de_DE
utue.personen.roh Widdecke, Kai A.
utue.personen.roh Keller, Wiebke I. Y.
utue.personen.roh Gedenk, Karen
utue.personen.roh Deleersnyder, Barbara
dcterms.isPartOf.ZSTitelID International Journal of Research in Marketing de_DE
dcterms.isPartOf.ZS-Issue 2 de_DE
dcterms.isPartOf.ZS-Volume 40 de_DE
utue.fakultaet Universität Tübingen (ohne Fakultätsangabe)


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