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| Author: | Digel, Helmut; Fahrner, Marcel | |
| Tübinger Autor(en): |
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| Issue year: | 2013 | |
| Language: | German | |
| Dokumentart: | BookPart | |
| Published in: | Marketing im Sport - 3., völlig neu bearb. Aufl. - Berlin : Schmidt, 2013 | |
| Page range: | Seite 207-231 | |
| Reference: | 736362053 | |
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