Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption

Author:

Huetter, Mandy; Sweldens, Steven

Tübinger Autor(en):

Published in:

Journal of Consumer Research (2018), Bd. 45, H. 2, S. 320-349

Verlagsangabe:

Oxford Univ Press Inc

Language:

English

Full text:

ISSN:

1537-5277

DDC Classifikation:

330 - Economics

Dokumentart:

Article

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