Effects of Personalized Banner Ads on Visual Attention and Recognition Memory

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Effects of Personalized Banner Ads on Visual Attention and Recognition Memory

Author: Koester, Moritz; Rueth, Marco; Hamborg, Kai-Christoph; Kaspar, Kai
Tübinger Autor(en):
Rüth, Marco
Published in: Applied Cognitive Psychology (2015), Bd. 29, H. 2, S. 181-192
Verlagsangabe: Wiley - Blackwell
Language: English
Full text: http://dx.doi.org/10.1002/acp.3080
ISSN: 0888-4080
DDC Classifikation: 150 - Psychology
Dokumentart: Artikel
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