Strategy in advertising

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Strategy in advertising

Author: Meitz, Tino Georg Konrad; Zurstiege, Guido
Tübinger Autor(en):
Meitz, Tino Georg Konrad
Zurstiege, Guido
Issue year: 2015
Language: English
Dokumentart: BookPart
Pages: S. 370 - 382.
Published in: The Routledge Handbook of Strategic Communication. - (2015)
Page range: S. 370 - 382
Reference: 426420187
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