Origin effects and their strategic implications : consumer behaviour in the Japanese market

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Origin effects and their strategic implications : consumer behaviour in the Japanese market

Author: Schmidt, Arne C.
Tübinger Autor(en):
Schmidt, Arne C.
Issue year: 2012
Verlagsangabe: Petersberg : Imhof
Language: English
ISBN: 978-3-86568-795-1
Keywords: Japan
Marktstruktur
Verbraucherverhalten
Dokumentart: PhDThesis
Pages: 256 S. : Ill., graph. Darst.
Reference: 361775342
Note: Zugl.: Tübingen, Univ., Diss., 2011.
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