Origin effects and their strategic implications : consumer behaviour in the Japanese market

Author:

Schmidt, Arne C.

Tübinger Autor(en):

Issue year:

2012

Verlagsangabe:

Petersberg : Imhof

Language:

English

ISBN:

978-3-86568-795-1

Keywords:

Japan
Marktstruktur
Verbraucherverhalten

Dokumentart:

PhDThesis

Pages:

256 S. : Ill., graph. Darst.

Reference:

Note:

Zugl.: Tübingen, Univ., Diss., 2011.

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