Ardis, Carla; Giovanelli, Riccardo; Bernardoni, Anna; Traviglia, Arianna

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dc.contributor.author	Ardis, Carla
dc.contributor.author	Giovanelli, Riccardo
dc.contributor.author	Bernardoni, Anna
dc.contributor.author	Traviglia, Arianna
dc.date.accessioned	2023-10-17T13:57:16Z
dc.date.available	2024-05-17T12:38:09Z
dc.date.issued	2024-05-17
dc.identifier.uri	http://hdl.handle.net/10900/153528
dc.identifier.uri	http://dx.doi.org/10.15496/publikation-94867
dc.description.abstract	Korrigierte Version.
dc.language.iso	en	de_DE
dc.publisher	Tübingen University Press
dc.rights	cc-by-nc-nd
dc.rights.uri	https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode.en
dc.subject.classification	Feldforschung , Kulturerbe , Archäologie , Social Media	de_DE
dc.subject.ddc	930	de_DE
dc.type	ConferencePaper	de_DE
utue.publikation.fachbereich	Archäologie	de_DE
utue.abstract.en	Visualising Engineered Landscape (VEiL) is a landscape archaeology project based in Aquileia (Italy), which combines traditional methodologies with innovative digital technologies. Despite growing interest worldwide in Public Archaeology, in Italy VEiL is a unique example of an archaeological field survey project developing digital public engagement through Social Media (SM). VEiL adopts a planned communication strategy, combining different SM (Twitter, Instagram, Facebook): multiple SM accounts enable customisation of contents according to the SM specific community, and to adapt communication patterns on the basis of audience response, matching public understanding and scientific authenticity. The adopted approach proved successful in reaching a broad and heterogeneous audience: the analytics show steadily increasing numbers of followers, ranging from academics to cultural associations, other public archaeology projects and general public. Through digital engagement media, VEiL enables non-specialists to look behind the scenes of a research project. Posts that highlight diachronic landscape transformations are the ones with the highest interaction, suggesting a growing interest in local communities for local history: consequently, local landowners and residents feel more confident in sharing useful information with archaeologists. Direct, un-mediated interaction with VEiL project members increased followers also among scholars, attracted by the possibility of sharing reciprocal expertise in an informal fashion. This paper describes the SM strategy, adopted by VEiL, of sharing the progress and results of ongoing research and how it fosters a direct connection between academics and public.
dc.title.en	Un-#VEiLing the potential of Social Media: Open Archaeology for Public Engagement
utue.publikation.source	Human History and Digital Future : Proceedings of the 46th Annual Conference on Computer Applications and Quantitative Methods in Archaeology	de_DE
utue.publikation.freideutsch	Publikumsentwicklung	de_DE
utue.publikation.freideutsch	Umfrage	de_DE
utue.publikation.freideutsch	Öffentlches Interesse	de_DE
utue.publikation.freideutsch	Öffentliche Archäologie	de_DE
utue.publikation.freienglisch	Public Archaeology	de_DE
utue.publikation.freienglisch	Social Media	de_DE
utue.publikation.freienglisch	public engagement	de_DE
utue.publikation.freienglisch	audience development	de_DE
utue.publikation.freienglisch	cultural heritage	de_DE
utue.publikation.freienglisch	field survey	de_DE