| Author: | Meitz, Tino Georg Konrad; Zurstiege, Guido | |
| Tübinger Autor(en): |
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| Issue year: | 2012 | |
| Language: | German | |
| Dokumentart: | BookPart | |
| Published in: | Handbuch Werbekommunikation - Tübingen : Francke, 2012 | |
| Page range: | 383-394 | |
| Reference: | 1843587831 | |
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