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| Author: | Zurstiege, Guido | |
| Tübinger Autor(en): |
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| Issue year: | 2016 | |
| Language: | German | |
| Full text: | https://doi.org/10.1007/978-3-531-18916-1_4 | |
| Dokumentart: | BookPart | |
| Published in: | Handbuch Werbeforschung - 1. Aufl. 2015 - Wiesbaden : Springer VS, 2016 | |
| Page range: | 77-97 | |
| Reference: | 1793951322 | |
| Show full item record |
This item appears in the following Collection(s)
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5 Philosophische Fakultät [8160]