Author: | Zurstiege, Guido | |
Tübinger Autor(en): |
|
|
Issue year: | 2016 | |
Language: | German | |
Full text: | https://doi.org/10.1007/978-3-531-18916-1_4 | |
Dokumentart: | BookPart | |
Published in: | Handbuch Werbeforschung - 1. Aufl. 2015 - Wiesbaden : Springer VS, 2016 | |
Page range: | 77-97 | |
Reference: | 1793951322 | |
Show full item record |