I've never seen a client say: 'Tell the influencer not to label this as sponsored': An exploration into influencer industry ethics

Author:

Borchers, Nils S.; Enke, Nadja

Tübinger Autor(en):

Published in:

Public Relations Review (2022), Bd. 48, H. 5

Verlagsangabe:

Elsevier Science Inc

Language:

English

Full text:

ISSN:

0363-8111

DDC Classifikation:

330 - Economics
004 - Data processing and computer science
600 - Technology
070 - News media, journalism and publishing

Dokumentart:

Article

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