Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines

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Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines

Author: Borchers, Nils S.; Enke, Nadja
Tübinger Autor(en):
Borchers, Nils S.
Published in: Public Relations Review (2021), Bd. 47 (3), Article 102041
Verlagsangabe: Elsevier Science Inc
Language: English
Full text: http://dx.doi.org/10.1016/j.pubrev.2021.102041
ISSN: 1873-4537
DDC Classifikation: 004 - Data processing and computer science
070 - News media, journalism and publishing
330 - Economics
600 - Technology
Dokumentart: Artikel
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