| dc.contributor.author | Borchers, Nils S. |  | 
| dc.date.accessioned | 2020-12-08T11:19:10Z |  | 
| dc.date.available | 2020-12-08T11:19:10Z |  | 
| dc.date.issued | 2020 |  | 
| dc.identifier.issn | 1613-4087 |  | 
| dc.identifier.uri | http://hdl.handle.net/10900/110444 |  | 
| dc.language.iso | en | de_DE | 
| dc.publisher | De Gruyter Mouton | de_DE | 
| dc.relation.uri | http://dx.doi.org/10.1515/commun-2019-0119 | de_DE | 
| dc.subject.ddc | 004 | de_DE | 
| dc.subject.ddc | 070 | de_DE | 
| dc.subject.ddc | 600 | de_DE | 
| dc.title | Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection | de_DE | 
| dc.type | Article | de_DE | 
| utue.quellen.id | 20200929220116_00071 |  | 
| utue.publikation.seiten | 325-349 | de_DE | 
| utue.personen.roh | Borchers, Nils S. |  | 
| utue.personen.roh | Woelke, Jens |  | 
| dcterms.isPartOf.ZSTitelID | Communications - European Journal of Communication Research | de_DE | 
| dcterms.isPartOf.ZS-Issue | 3 | de_DE | 
| dcterms.isPartOf.ZS-Volume | 45 | de_DE | 
| utue.fakultaet | 05 Philosophische Fakultät | de_DE |